Crafted & Cured
Crafting a fresh image for a beer, wine & cheese bar housed in a historic Ohio bank.
Crafted & Cured is a beer and cheese shop that recently moved locations into a historic former Art Deco bank in Troy, Ohio. We decided to use the stone relief carvings–highlighting Midwest industry from the 20's & 30's–from the building's facade to inspire a series of characters for our to-go beer can labels. These illustrations, paired with the metallic foil and bank-note motifs of the label give nod to the bank's interior accents and building history.
↗ PACKAGING ↗ ILLUSTRATION ↗ VISUAL IDENTITY
The building’s façade features stone relief carvings highlighting Midwest industry from the 20’s & 30’s, which inspired a series of characters for the to-go beer can labels. Their illustrations, metallic foil, and banknote motifs nod to the bank’s interior accents and building history.
Credits
Brian Rau, Illustration
Jack Li, Packaging Photography
Recognition
PRINT AWARDS, Advertising Second Place, 2023
Communication Arts, Design Annual, 2023
Communication Arts, Illustration Annual, Shortlist, 2023
Indigo Design Awards, Silver, 2023
Chicago Design Archive, Feature, 2023