May 11, 2026
From the Archives: Color meaning and symbolism: How to use the power of color
We thought it would be a fun look back into the project archives, and revisit this visual identity work for Bella Casa Interior Design in Louisville, Kentucky.
On this day, in 2015, the project was featured by Canva, as part of a piece about the meaning and symbolism of color, and its use in visual identity design.
Bella Casa’s foil stamped business cards were highlighted by the design software company to represented the use of purple in design:
“Purple is considered a low arousal color. It is traditionally associated with royalty, majesty, or nobility as well as having a spiritual or mysterious quality. Darker shades often represent luxury or opulence while lighter lavender shades are quite feminine, sentimental, and even nostalgic.
The business card for Louisville interior design company Bella Casa pays homage to the city’s Victorian homes and French influence. This feminine, nostalgic and sentimental attributes are visually communicated through the choice of purple.”
Read the full article, here, and learn more about the symbolism behind color usage in branding.
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