Bluestone Life

Defining the brand message for a purpose-driven life insurance provider that protects family, business, community and our planet.

Bluestone is a life insurance provider that offers policies with a focus on positive social and environmental impact, while maintaining full transparency. As a certified B Corp and 1% for the Planet member, the company also allows clients to invest their “Premiums with Purpose” into efforts like clean energy and affordable housing. To help convey this to their audiences, Bluestone approached Malt to leverage their unique approach via a fresh brand video.