Logo Designs included in ‘Iconic Branding’ Book
Latest release from LogoLounge features 3 logos by Studio Malt, published in new Iconic Branding book.
From the founder of industry-leading logo archive, LogoLounge, comes a ‘definitive guide to creating timeless visual identities.’ And it was a pleasure to learn that three marks we created–for Abbvie, Boyce/Possley Communications and Parisian author, Valkyrie–were included in the book.
The LogoLounge Guide to Iconic Branding: Trendcasting for Logos that Last blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his LogoLounge books, annual trend reports and design courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks.
This book goes beyond just inspiration—it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI and even sonic identity.
Being selected is a massive honor. Seeing Studio Malt designed logos in print alongside iconic marks like that for FedEx, Slack and Goodwill is pretty surreal. We’re flattered to be included in such a noteworthy collection of “iconic” brands.
Learn more about the book and where to order a copy, here.
‘Team Mindset’ (Abbvie), ‘Women-Owned’ (Boyce/Possley), ‘Valkyrie’ (French author)
Studio Malt’s ‘Women-Owned’ logo for Boyce/Possley Communications (upper middle left).
‘Valkyrie’ logo (upper left).
‘Team Mindset’ logo (upper middle right).
