Clients in the News: Clean energy brand Ariel Green launches
After months of working with Malt on a brand identity that would accurately reflect its pioneering work in the clean energy space, we’re excited to share that Ariel Green has officially launched.
The new clean energy division of global (re)insurer Ariel Re, Ariel Green provides technology performance insurance for clean energy companies helping to curb climate change and accelerate innovation in solar, energy storage, hydrogen and bioenergy.
As such, we worked to create a new visual identity that would establish Ariel Green as a separate entity while not straying too far from Ariel Re’s brand to render their connection unrecognizable. At the same time, it was important that Ariel Green take on its own identity, reflecting the company’s definitive focus on a clean energy future, as well as its existing experience and expertise.
Read more about Ariel Green’s launch and plans to support clean energy companies here, and keep an eye out for our full case study coming soon.
